When it comes to building a new website, I believe that the best option is WordPress as it gives the resources and tools needed in order to create a solid foundation for all of your marketing needs. Before I get into some of the benefits of using WordPress, I want to give a quick explanation of what WordPress really is.
WordPress is an open-source content management system, also known as a CMS. A CMS is a program that makes it easier to edit the content of your website without needing a whole bunch of technical knowledge.
From the beginning, WordPress started out as a blogging platform but it has now grown into a full-fledged website creation platform where the possibilities are endless and the restrictions are minimal, making it the go-to options for most websites.
WordPress websites now account for ~30% of ALL of the websites on the internet! If we compare this to only other CMS’s, WordPress has a ~60% market share. Knowing thse numbers, you can see why I believe that WordPress is the way to go.
Some of the most notable companies and organisations that use WordPress include The Walt Disney Company, The White House, BBC America and Sony Music. As you can see, WordPress is versatile enough that it can be used for any industry, no matter how small or large the website is.